Russell Brunson's book, DotCom Secrets , is helpful information to building high-converting sales funnels. This book is really a go-to for several digital entrepreneurs, so we just had to review it. In this DotCom Secrets review, we'll explore who Russell Brunson is and why his secrets are worth sharing. We'll also discuss the core topics DotCom Secrets covers and show you how you can start applying them today! Who should read DotCom Secrets? First things first: It's important to learn that DotCom Secrets is intended for the exact same audience that could use ClickFunnels — so both established and aspiring entrepreneurs. Since DotCom Secrets deals heavily with ecommerce, may very well not find plenty of value in the book if you have a brick-and-mortar store. However, the sales guidance and techniques can nevertheless be applied to a small business that isn't strictly restricted to an electronic space. If you're a novice, this book may indeed blow your mind.