Russell Brunson's book, DotCom Secrets , is helpful information to building high-converting sales funnels.
This book is really a go-to for several digital entrepreneurs, so we just had to review it.
In this DotCom Secrets review, we'll explore who Russell Brunson is and why his secrets are worth sharing.
We'll also discuss the core topics DotCom Secrets covers and show you how you can start applying them today!
Who should read DotCom Secrets?
First things first: It's important to learn that DotCom Secrets is intended for the exact same audience that could use ClickFunnels — so both established and aspiring entrepreneurs.
Since DotCom Secrets deals heavily with ecommerce, may very well not find plenty of value in the book if you have a brick-and-mortar store.
However, the sales guidance and techniques can nevertheless be applied to a small business that isn't strictly restricted to an electronic space.
If you're a novice, this book may indeed blow your mind.
If you're a vintage hand at digital marketing, it'll improve the strategies you already have.
The verdict: Is DotCom Secrets worth it?
Honestly? Yes.
While Brunson's motivations are pretty clear (he teaches you how to build a sales funnel together with his sales funnel builder, ClickFunnels), he at least offers plenty of strategies and actual scripts you are able to follow to improve your sales.
There are a great deal of books about sales and marketing out there.
Generally, a great deal of books for entrepreneurs are just there to be lead magnets.
Once you dive beneath the top, they're just repurposed blog content.
DotCom Secrets offers fresh, practical information.
At the core of his theory, Brunson isn't reinventing the wheel. He's actually speaing frankly about principles observed in the field.
Most of us have a way of finding new services — that is clearly a sales funnel in a nutshell — and each people responds differently to offers.
We certainly share characteristics of ideal customers who buy certain products.
What Brunson did with DotCom Secrets was structure the knowledge and transform it into an actionable principle.
He offers scripts and methods that cover plenty of ground — from copywriting to increasing your product value and systematizing your target audience.
Even although you don't use ClickFunnels, you are able to still absorb this knowledge and use it into practice.
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